Preserving Fruit & Minds

Local Entrepreneurs Celebrate Small Business Saturday

A local entrepreneur from Nottingham, who is being profiled as part of this year’s Small Business Saturday, is encouraging the public to support the campaign on 4th December, and urging other small firms from the area to get involved.

Small Business Saturday celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities. This year it is calling on the nation to share a ‘big thank you’ with small firms to recognise their vital role throughout the pandemic.

Matthew’s Preserved Ltd, which produces award wining chutneys and jam was founded by Matthew Slaughter in 2019. The business has been selected as one of the campaign’s prestigious Small Biz 100 line-up, which highlights inspiring, independent businesses from across the country.

On Small Business Saturday, customers across the UK go out and support all types of small businesses – everything from local independent shops and restaurants, to smaller service providers like accountants, personal trainers and dog groomers. Many small businesses take an active part in the day by hosting events and offering promotions.

“Our campaign mission to support and celebrate small businesses has never been more important, as small firms face considerable challenges to get back on their feet, but will be absolutely vital to the UK’s recovery,” said Michelle Ovens, CBE, director of Small Business Saturday.

“The pandemic brought home just how central small businesses are to our communities, so we’re encouraging everyone to get behind them on Small Business Saturday and use it as a way to send a big thank you!”

Urging other local small businesses to get involved in Small Business Saturday, Matthew Slaughter went on to say:

“Small Business Saturday is really easy for small firms to get involved in, and a great way to engage customers. It is completely free and open to all small independents, many of whom collaborate with other local businesses on the campaign. Business owners can download marketing materials via the website and get involved in the conversation online using the hashtag #SmallBizSatUK.”

In its ninth year in the UK, last year Small Business Saturday achieved record-breaking success with an estimated £1.1 billion spent with small businesses across the UK on the day, according to estimates from campaign founder and principal supporter American Express.

The campaign attracts huge attention, with an impact that last all year. Last year it trended at number one in the UK on Twitter, with the Prime Minister, leader of the opposition and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.

To get involved in Small Business Saturday 2021 visit –